hera wellness studio
Brand Strategy
Branding
Graphic Design
Illustration
Web Design
A wellness brand inspired by a Greek goddess.
Hera is a wellness studio specialising in holistic skin and acupuncture treatments with an organic, ethical focus. When Hera’s founder approached us to undertake a rebrand, we knew she needed an identity that reflected the unique practice she was building, one that nurtures and celebrates women, rather than correcting them.
In a market saturated by clinics that sell transformation by pointing out what needs fixing, Hera Wellness Studio was built on the belief that the best kind of beauty treatment is the one that celebrates you as you are. During brand strategy we identified “positive beauty” as a core brand value, a meaningful point of difference in an industry built on insecurity.
OUR APPROACH
The name Hera, drawn from the Greek goddess of women and fertility, became a conceptual anchor to create a brand that celebrates and nurtures women.
We created a suite of custom goddess illustrations, figures that embody strength and self-celebration rather than idealised perfection, and wove them through the identity. A serif logo inspired by Grecian columns, signature terracotta palette, and organic textures complete a brand that feels premium and holistic. The result is a brand that tells its clients they are already enough, giving Hera an unmistakable presence in a crowded market.
“Sylvie has been such a pleasure to work with. Her ability to understand your vision and bring it to life is such a gift that she has. So happy with the branding she has designed for my business.”
Lily Beeley, HERA wellness studio
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