hygge dress

BRAND STRATEGY
BRANDING
GRAPHIC DESIGN
PRINT DESIGN

Hygge Dress is a slow fashion label designing ethically made linen dresses in natural fabrics.

We jumped at the chance to develop the branding for an ethical fashion label, and developed a brand that communicates their values of comfort and simplicity, with a timeless logo and a signature floral element, created from a vintage drawing of the flax plant - the plant that creates the linen that is at the heart of the Hygge Dress brand.

Logo that reads 'Hygge Dress' designed by Foster Creative
White business cards with a blind emboss
Submark logo reading Hygge Dress designed by Foster Creative
Clothes label on the inside of a shirt that reads Hygge Dress
Example of a social media tile design for sustainable fashion business Hygge Dress.
Thank you cards lying on a calico background.
White business card with a blind emboss that reads 'Hygge Dress'.

“Thank you so much for the work you have done for my brand. I could not be happier with what you have achieved - you have exceeded my expectations in capturing and inspiring the essence of Hygge Dress. Already I am referring to the Style Bible you created - I just love it.”

NARELLE AULD, HYGGE DRESS

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