SP Marketing is a boutique New Zealand marketing agency helping ambitious brands grow through sharp, strategic marketing. In a crowded industry of lookalike agencies, the goal was to shape something bolder and more distinctive.

We created a brand with bold typography, a rich, high-contrast colour palette and playful details. A heavy sans serif logo paired with a distinctive asterisk icon gives the brand instant recognisability and flexibility across touch points. The result is a confident, memorable identity that cuts through the beige marketing landscape and works just as hard across socials, client documents and digital platforms.