FashionLinc
BRAND STRATEGY
BRANDING
WEB DESIGN
PRINT COLLATERAL
A global matchmaking platform for fashion.
From day one, FashionLinc was destined for Paris and New York, so we created a brand that looked like it already belonged there.
In the fashion world the right partnership can make or break a label. To solve this problem, founder Jenny Nakkan created FashionLinc, the only platform that matches fashion brands with leading agents, showrooms and distributors. The brief was clear: modern, aspirational, and fashion-led, a brand with the credibility to hold its own in the world’s most discerning showrooms.
Our Approach
The fashion industry runs on aspiration, but most fashion tech platforms feel tech-driven.
Instead, the FashionLinc brand needed to feel like it existed in the same world as its users. A rich burgundy palette and imagery anchored in luxury fashion creates a tone that feels aspirational and global. The condensed serif logo signals ambition without sacrificing credibility, while editorial typography and layouts communicate the platform’s fashion expertise. The result is a brand built to walk into any showroom in the world and be taken seriously.
“The brand has given me so much confidence in how I present the business, particularly as I’ve taken it into meetings with some of the leading showrooms in Australia and the US. The response has been incredibly positive, and I think a huge part of that is that the branding immediately communicates the calibre and ambition of what we’re building. The brand has helped FashionLinc enter the industry with credibility from day one.”
Jenny Nakkan, Founder, FashionLinc
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