FashionLinc

BRAND STRATEGY
BRANDING
WEB DESIGN
PRINT COLLATERAL

A global matchmaking platform for fashion.

From day one, FashionLinc was destined for Paris and New York, so we created a brand that looked like it already belonged there.

In the fashion world the right partnership can make or break a label. To solve this problem, founder Jenny Nakkan created FashionLinc, the only platform that matches fashion brands with leading agents, showrooms and distributors. The brief was clear: modern, aspirational, and fashion-led, a brand with the credibility to hold its own in the world’s most discerning showrooms.

Animation of brand icons for a nutritionist brand.
Mockup of a social media template reading 'What is Food Freedom?"
Woman choosing jar of olives of shelf as part of a brand photoshoot for a nutritionist.
Photo of business cards for a nutritionist sitting on a wooden table with mangoes.

Our Approach

We created a brand with a bolder, more contemporary identity.

The logo and supporting icon series feature stacked circles that reference body shapes, while remaining abstract and respectful. Friendly typography and vibrant colours bring warmth to the identity, while a colourful, candid photoshoot moves away from the usual nutritionist imagery and capturing authentic imagery that reflects Sage Nutrition’s ethos. Shannon was able to launch her business with a confident brand that positions Sage Nutrition as a human-centred practice ready to make a meaningful difference for clients.

Animation of pages for a service based business website for a nutritionist.
Open laptop on wooden floor displaying a website for Sage Nutrition, featuring a person arranging products on shelves in a store.
Laptop on a wooden table displaying a webpage about Sage Nutrition, featuring a woman in a green shirt and text introducing Shannon Morley, a dietitian.
Social media design using branding for a female led business in Brisbane.
Close-up of mangoes behind a business card design that reads 'sage nutrition.'

“I enjoyed the entire process and really valued the opportunity to discuss my vision for the brand. It helped me sort through and solidify how I want my brand to be perceived and what is important to me when entering into business. I am so happy with the brand and feel it has been a strong start to positioning Sage Nutrition within the market.”

Shannon Morley, Sage Nutrition

Tote bag with branding for a Brisbane nutritionist
Photo of nutritionist, within a custom brand shape against a blue background.
Close up of hands holding basil as part of a photoshoot for a Brisbane nutritionist.

Want more?

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Back to Work

Ready to create something like this? Let's talk.

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Or download our Brand Services Guide to explore our packages, pricing and process.