Business cards that say 'sage nutrition' featuring branding for a female led business in Brisbane.

sage nutrition

Brand Strategy
Branding
Graphic Design
Photography
Web Design

Nutrition care without the clichés.

Sage Nutrition provides compassionate, evidence-based nutrition care for people with eating disorders and functional gut health conditions.

When Shannon approached us to build a brand for her new practice, she wanted to stand apart from other nutrition businesses and create a brand she could launch with confidence. We wanted the brand to feel optimistic and genuinely body-positive, while moving away from the soft, sanitised visual language of pastel palettes and smiling-with-salad clichés often associated with the nutrition and wellness industry.

Nutritionist logo reading Sage Nutrition featuring a stacked circle icon on a sage green background.
Animation of brand icons for a nutritionist brand.
Mockup of a social media template reading 'What is Food Freedom?"
Woman choosing jar of olives of shelf as part of a brand photoshoot for a nutritionist.
Photo of business cards for a nutritionist sitting on a wooden table with mangoes.

Our Approach

We created a brand with a bolder, more contemporary identity.

The logo and supporting icon series feature stacked circles that reference body shapes, while remaining abstract and respectful. Friendly typography and vibrant colours bring warmth to the identity, while a colourful, candid photoshoot moves away from the usual nutritionist imagery and capturing authentic imagery that reflects Sage Nutrition’s ethos. Shannon was able to launch her business with a confident brand that positions Sage Nutrition as a human-centred practice ready to make a meaningful difference for clients.

Animation of pages for a service based business website for a nutritionist.
Open laptop on wooden floor displaying a website for Sage Nutrition, featuring a person arranging products on shelves in a store.
Laptop on a wooden table displaying a webpage about Sage Nutrition, featuring a woman in a green shirt and text introducing Shannon Morley, a dietitian.
Social media design using branding for a female led business in Brisbane.
Close-up of mangoes behind a business card design that reads 'sage nutrition.'

“I enjoyed the entire process and really valued the opportunity to discuss my vision for the brand. It helped me sort through and solidify how I want my brand to be perceived and what is important to me when entering into business. I am so happy with the brand and feel it has been a strong start to positioning Sage Nutrition within the market.”

Shannon Morley, Sage Nutrition

Tote bag with branding for a Brisbane nutritionist
Photo of nutritionist, within a custom brand shape against a blue background.
Close up of hands holding basil as part of a photoshoot for a Brisbane nutritionist.

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Back to Work

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